As part of our “Bring What You Bring – Women in Leadership” blog series, we’re celebrating several of our women in leadership to find out what they bring to the organisation.
Meet Sarah Atkinson. Sarah is the Vice President of EMEA Communications.
What does a Vice President of Communications do?
Sarah is responsible for protecting and promoting CA’s brand in EMEA across various audiences including media, influencers, social, employees, executives and leading our social responsibility program called Create Tomorrow which is focused on addressing the STEM skills gap in Europe.
“I am also the exec sponsor for gender diversity in EMEA and am on the board of techUK – a not for profit that works with the UK government on its digital strategy.”
Bring What You Bring
At CA, employees are encouraged to work with one another and build on each other’s strengths to create richer results. This ‘Bring What You Bring’ ethos is spread right across the organisation and when speaking to Sarah about what she brings to CA she told us that one of the main assets she brings is pace. In her role she’s continuously planning for the unexpected and being comfortable with change are all important elements of her role.
“I try to be very externally focused and ensure we stay relevant, current and up the minute both in terms of market trends but also the discipline of Communications.”
One piece of advice for current or future Women Leaders
“Never forget the women around you, those who helped you get to where you are today, and always pay it forward.”
My female inspiration
Growing up, Sarah was inspired by Kate Adie, OBE DL – who was the chief news correspondent for BBC News, during which time she became well known for reporting from war zones around the world.
“Firstly, she was a woman and I thought if she can do that, then I can too. Secondly, I was inspired by the power of storytelling. It was a pretty powerful combination and it inspired me to become a journalist.”
Women in Leadership qualities
CA Technologies has a core of DNA that align with the companies mission, to eliminate the barriers between ideas and business outcomes. She has selected the most important DNA traits that she feels will make you a successful woman in leadership at CA Technologies.
“Creative – blended with Socially Aware. Constantly looking outside the organisation at new trends, topics, customer needs to ensure we are relevant and up to date in everything from how we go to market to how we engage with influencers in the market.
Resilient – important not to take things personally, to be able to take tough decisions when needed, even if not the most popular but are the best for the customer. Calm under pressure, I often liken my role to a swan; calm on the surface but paddling furiously underneath the water.”
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